Case Studies

MEAE2.0 is an Irvine based startup that aims to improve healthcare management by empowering people and allowing them to take control of their own health. Their flagship mobile app Meae2.0 is a gamified wellness app that essentially gives people control to become masters of their health in all aspects; mental, physical, and social health, eventually reversing the world’s declining health problems.

MEAE 2.0 aims to become part of the user’s daily life in a similar way that Facebook and Instagram are for social media, iTunes for music, Netflix for movies, and Amazon for books. The goal is to successfully reverse the country’s declining health problems through user engagement and integration into the health care industry.

As MEAE 2.0 becomes part of the user’s daily life, and healthy habits are established, the user is rewarded and they begin to feel in control of their health, thus boosting their self-confidence. As their social group within the app grows, users connect with like-minded peers, connections are established, and feelings of isolation diminish which boosts social health.

MEAE 2.0 rewards users who complete health-based tasks with experience points and virtual coins, which can be used to customize an online avatar and its environment within the app. This allows the user to develop a public facing online avatar they can use to expresses their individuality. The avatars have a distinct look that is recognizable to other people in the public as an avatar from MEAE 2.0. In addition to ease of use and interaction with their health care providers, the user are also rewarded real life rewards through the form of health based discounts and coupons. The app’s user base is encouraged to interact with each other by interacting through health-based tasks, gifting, and by providing each other moral support. Every online interaction is designed so that our user’s experience is a positive one. Additionally, every click, button interaction, animation of their avatar, etc. is designed to give the users a sense of happiness and satisfaction.